So you
have a small business and think a website alone is sufficient to reach your
clients? Not anymore! If you don’t have your business on the major social
networks then you are not maximizing your potential. Major Social Networks include
but are not limited to Facebook, Twitter, Google+, Pinterest and YouTube… YES
the major social networks absolutely include YouTube! You can find a list of the other major
networks HERE along with their ranks as determined by each website's Alexa Global Traffic
Rank, and U.S. Traffic Rank from both Compete
and Quantcast. While you should
absolutely be sure to get your brand on as many as these sites as you can IF
YOU CAN NOT MANAGE AND MAINTAIN IT DO NOT DO IT! One of the biggest mistakes a
business owner can make online is reaching a client and ignoring him/her
whether intentionally or not. You also want to make sure you update content and
maintain your site regularly but I will go over all of that in a later blog,
The Social Network Steroid for Small Business!
What does YouTube offer your small business?
Why should your small business be
on YouTube? The goal is to reach as many potential clients as possible, your
demographic is absolutely surfing the web so put your brand EVERYWHERE! You
already have a website I’m sure, that should be enough right? WRONG! One of the
most impactful things about YouTube is it allows an alternative access for ADDITIONAL CONTENT in the most
popular medium, video! Not only that, creating and maintaining a YouTube
Channel allows you to keep the attention of your clients. Simply posting a
video on the site is not good enough because your video will be listed with
every other similar video which means it’s right there next to your
competition! You don’t want to get a customer all revved up on an idea then let
them click a competitor so funnel them all into your product or service with a
channel specific to your company! INSIGHT
AND INFORMATION breed trust, upload videos of not only your products
and services but behind the scenes stuff like how your products are made, how
your office staff gets along and you create a happy work environment- Things
that will give your company a “face”. CONNECTIONS
are the most powerful tool on the web, whether its through social networks or
reciprocal linking on your website (a valuable traffic tool for web traffic which
cannot be understated! Read This!) Connecting
with your clients by simply allowing them to comment & ask questions on
your videos has the potential to create not only a valued client but a champion
for your product just because you found your video on YouTube and saw it as
informative. How about CREDIBILITY?
Anyone can upload a video, but taking the time to create a channel marketed
directly to your clientele tells your audience you’re for real and the more
official it looks the more official your company will look!
Now let’s get your small business on YouTube!
After scouring YouTube for the most
informative and simple to follow videos I came across a Channel created by Local Pulse Marketing which is by far the best and will get you started in no time! They are broken
up into stages so not to overwhelm the beginner and points out the most
critical areas to focus on at each stage of development. The first is very
simply “How to create your account and update your YouTube Channel Information
as well as what the purpose of important information like the channel
description and tags, which enables your video to be found in search.
Update YouTube Business Channel: Updating YouTube Channel
Information
The Second provides insights on how
to personalize the design of the background so to be more identifiable with your
clients.
Change YouTube Background: Changing YouTube Channel
Background Design
**Remember you want to make sure you keep a uniform look across all forms of marketing so try to use the same color scheme and style as you already used on your website.
The last
one I will feature will be how to link the Channel to your website and assuming
you have already created your Social Network business pages, linking them as
well.
YouTube Tricks: Social Media & Website Links in YouTube
Channel How To Video
**Remember best thing you can do for a potential client is educate them as to why you’re the best for the job, linking all of these networks together is the best way to do this because it allows a seamless gateway throughout all of your forums.
You will also find on Local Pulse Marketing's Channel that they have several other videos that would be incredibly helpful for any beginner marketeer like helpful hints on Linkedin, Google+ , Facebook. I will no doubt be referring back to their channel because I found it so informative...SEE HOW THAT WORKS???!!!
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