Hundreds of thousands of minutes of footage uploaded into YouTube every day, 72 hours of video uploaded every minute! How do you compete with that? Chances are you are not going to create the most original video ever created and if you did there is no guarantee it will even be found attractive enough to go viral. So what’s the secret? There’s no secret, it follows the same logic as anything else you find online, it comes down to content and how you manage it. Follow the 10 basic things on the “do this” and “not this” list and you’re on your way!
10,301,819 Views
DO THIS!
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NOT THIS!
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1. MAKE IT ATTRACTIVE! Production value definitely helps but it’s just as important for the content to be attractive to as many people as possible; follow current events and look for important keywords and tags to see what people are looking for.
2. MAKE IT FUNNY! Try to use humor and wit that most people will understand. People share things to say something; whether it’s about them, something that affects them or how they are feeling.
3. DON’T BE BORING! Make videos that are compelling and easy to watch! Choose your subject to be one that gets them excited enough to share! If you use old content with rehashed messages it will just be lost in the heap.
4. KEEP IT SHORT! Remember that attentions spans are typically short when surfing. Nobody wants to watch videos longer than 2 min; therefore they won’t want to share it either!
5. PROMOTION!! Put your video everywhere! Send it to everyone! Encourage everyone to share! If you’re hoping to profit from the video you should absolutely invest into optimization and monetization through ads as well.
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6. DON’T FOCUS TOO MUCH ON GOING VIRAL! If you’re creating a video to be viral to generate revenue or market a business or product make sure it makes sense commercially! Proper promotion will generate more money for less views!
7. DON’T FORGET TO HAVE AN AUDIENCE!Appealing to too many demographics is a mistake that so many make! The trick is to really excite your audience so they can in turn excite the rest!
8. DON’T JUST USE YOUTUBE! There are hundreds of video share sites out there, use them! Dailymotion.com, tubemogul.com, vimeo.com, blip.tv,viddler.com, etc. Encourage sharing by posting it on your blog, your facebook, twitter, etc.
9. DON’T FORGET TO OPTIMIZE THE VIDEO FOR SEARCH! Search engines cannot watch your video, it will completely depend on you to properly tag and label your video and whenever possible INCLUDE A TRANSCRIPT!
10. DON’T FORGET YOUR PURPOSE! The viewer may like your video but still just move on from it when it’s over. Give the viewer a call to action! Encourage them to like, share, direct them to your product or webpage to !
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Remember when creating your video that there is no recipe for taking advantage of the human factor to appeal to your viewers but it works, it is the key to catching lightning in a bottle and if you can nail it your gold! People share things that make them feel because they want to share the feeling they had when they encountered it. Take a look at how 7 year old Luka swept the internet with a 200 character email to Lego! Good luck on your video, follow my suggestions well and see your video take off!
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